About Us


Bringing #TheOriginal Neapolitan Flavors Home

Welcome to Don Antonio Market — the digital heart of our Hell’s Kitchen pizzeria, where passion for authentic Neapolitan pizza meets the joy of sharing great food beyond our tables.

We started as a humble yet bold pizzeria in Midtown Manhattan, right in the Theater District, serving up wood-fired Neapolitan classics that have become favorites not just with New Yorkers, but with pizza lovers from around the world.

Here on our Market, we bring you the best parts of that experience:

  • Gift boxes & pantry staples that deliver real pizza love straight to your door

  • Hand-picked Italian ingredients rooted in heritage and quality

  • Merch that lets you rep your pizza passion in style

Rooted in Tradition, Crafted with Heart

Don Antonio is more than a pizzeria — it’s a legacy. Every pizza we bake, from classic Margheritas to our famous montanara, honors centuries of Neapolitan craft and real Italian flavor.

Our products reflect that same commitment to authenticity and quality. Whether it’s extra virgin olive oil sourced from the sun-soaked groves of Puglia or curated gift boxes celebrating the soulful simplicity of pizza, each item is chosen with love and purpose.

Made in NYC, Inspired by Naples

Our Hell’s Kitchen flagship has been making waves for over a decade with:

  • soulful Neapolitan pies pulled from a wood-fired oven imported from Italy 

  • inventive takes on pizza fritta (fried pizza) like the beloved Montanara

  • thoughtful seasonal offerings, Italian wines, and craft cocktails to match

This same spirit of quality, craftsmanship, and joy fuels everything you’ll find here in the Market.

Pizza for Every Moment

Whether you’re:

  • Sending a gift to a friend who loves great food

  • Stocking up on pantry essentials for your next homemade pizza night

  • Securing a slice of Don Antonio swag for yourself

You’re buying more than a product — you’re taking home a piece of the experience that made our pizza a must-try in New York.

Thank You for Being Part of Our Story

From Midtown Manhattan to your kitchen — thank you for supporting independent craft, real food, and the joy of sharing a crust with people you love 🍕❤️